The freedom you're looking for is on the other side of a truth you're avoiding.
Founder coaching from someone who's still in it
Trusted by
founders from:
You’re not short of advice. You’re short of honesty.
Every founder who finds their way here has already tried the obvious things. Lack of effort has never halted progress.
Is this you?
Who are you?
A founder. £500k+ in revenue, one to five years in.
Responsible for more than the numbers: a team, a partner, shareholders, a family at home.
Close enough to feel every decision land.
Why are you here?
Because you thought getting here would feel different.
It doesn't.
You can't quite name it yet, but you've got a fair idea.
What's it costing you?
Decisions that keep coming back to you.
A team you carry instead of trust.
Evenings that aren't really evenings.
And the quiet question you try not to hear: is this it?
What do you actually want?
A business that doesn't need you holding it up.
And to enjoy it.
Someone who's been there, to help with both the spreadsheet and the stuff underneath.
I've never had an original idea.
An agency, a pub, beer festivals, a gym, and now a wellness brand. All borrowed models. I'm pretty good at most things and the best at none. Turns out that's useful when you're coaching someone through the numbers and the 3am worries in the same session.
I've helped raise £50m, sold a 45-person agency, moved continents for a VC role that lasted six weeks, and lost £200k in a gym because I avoided a truth I already knew. I've delighted shareholders and told others their money was gone.
I'm building Mood Haus, a social wellness brand, in public right now.
What's come out of the work.
“Working with Daniel has been nothing but a positive decision for me, for my businesses and for my team. The ripple effect of his counsel has been so impactful. His experience as an exited founder means his advice is continuously golden. It comes from his successes and failures which is such an enriching perspective to learn from. I feel lucky to have met such a sensational coach. A game changing decision for me personally and professionally.”
"Daniel is a great listener and brilliant at asking questions that help you think outside the box discover answers yourself. His coaching style is friendly yet challenging. I also found his sector knowledge invaluable. It was a pleasure working with him."
"I really enjoyed working with Daniel at a critical time during our Innobev development. I had worked with Daniel previously during my time at Ab-InBev and was equally impressed with him then. It is rare to find someone who has walked the entrepreneurial walk and can relate on so many levels. Daniel can offer overall founder / business leader support but crucially entrepreneurial acumen also.. a rare combination indeed!"
"As a new business owner, I was looking for a coach that could help me grow my business, understand the challenges I am facing and give me confidence that the decisions I am making are the right ones. All from someone who has been there and had the experience of doing it themselves. Daniel's been incredible, exceeding my expectations of what a coach can provide. I'm more confident in my offer and every time we speak I'm motivated and excited for the future. Couldn't recommend Daniel enough."
"How can I put it. Now, I do more of the things I said I am going to do. The things I want to do and I should do. Dan has helped to show me, less is sometimes more. A new appreciation of rest. The battle of balance tipping in the right direction. Slowing down a touch. Asking the big questions and reverse engineering them. Coaching is incredibly personal. Its about values. And we like each others. I recommend him highly, I already have several times! Thank you Dan"
"Every session with Daniel gives me something I can use. He has helped me build the confidence to be a CEO and to finally get my vision out of my head and onto paper. Since we started, we have landed partnerships I had put off for years. What makes the difference is that he has actually run these businesses himself: been there, done that. I always thought I had to do it all alone. I am so glad I reached out."
"I came to Daniel struggling with confidence and clarity about how to reach my ambitions. His coaching challenges and champions me in equal measure: always optimistic, always solution focused, turning uncertainty into opportunity. In a demanding period of client growth he helped me lead with action over emotion and show up as an expert, not just another pair of hands. The result has been commercial growth, team growth and stronger client relationships, plus a real shift in how I lead that has unlocked team motivation and a more positive culture. If you have big dreams but don't know how to reach them, work with Daniel."
"I started with Daniel while building a new business as a solo founder. I feel lighter after every session, he helps me put a positive frame on everything I do, and honestly I wish I could have more of it. Our in-person Deep Dive early in the year brought real clarity to the roadmap for No+Flow Brands, and I still refer to those charts to see how far we have come. The biggest change is that I keep showing up for myself every day, and as a result my business is no longer finding its feet, it is on the move. If you want an injection of grounding and positive energy, Daniel is your guy."
"I came to Daniel at the end of a significant career chapter, struggling with clarity, confidence and belief in where I was heading. He took the time to really understand me, then positively challenged the foundations of my beliefs with the focus and insight to create a shift and make it stick. Exercises like Ikigai and a letter to my future self became genuine milestones, each one giving me energy and belief in what was next. I have come out able to reconcile and celebrate the past, and to move forward with clarity, focus and self-belief toward exciting new goals. An outstanding coach who helps you find the shift you need, then holds you to it."
"I came to Daniel wanting more clarity about how I was leading. The biggest shift has been dealing with what I actually know rather than guessing at problems that might not exist. I am far more direct now. I ask for clarity, I call out vague statements, and I have stepped back into leading as CEO rather than standing back and worrying about treading on people's toes. I run things in a more structured way, I have talented people I trust to take this business up a level, and my work life balance is better than it has been in years."
How we work together.
Each one is built for a different moment.
We pick the one that fits where you are now.
Would your business pass an MOT? Would you?
About five minutes. Five areas check the business: your people, brand, sales, product and operations. One checks the driver: you.
You get a Pass, Advisory or Fail on each, and an honest report at the end.
Yes, it's another lead magnet. At least it's an honest one.
One fail in any area and it's a fail.
That's how MOTs work.
